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Known as a creative director, consultant, art director, DJ, and designer, Heron Preston’s eponymous sport-and-streetwear-inspired label has received many high-profile accolades in the fashion industry. His signature design consists of the frequent use of a near-fluorescent orange hue, the Cyrillic word for “style,” interpretations of herons as avian prints. Heron’s work collaborations include link ups with Off-White by Virgil Abloh, NIKE, and even NASA.

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