A-COLD-WALL* takes an ergonomic approach to design, combining a social consciousness with material innovation in order to optimise human performance - the material study for social architecture. Launched in 2015 by Samuel Ross as a response to the British social climate and its sartorial relationship, ACW* incites a cultural conversation that celebrates the energy of youth. Designs erupt from a complex of circumstances reflecting and dictating final creations. Deeply considered material study compound the ACW* philosophy. Ross’ multidisciplinary and semantic approach to the design process births collections of graphic garments and technically engineered pieces that explore the nuances and disparities of modern systems.